Furthermore Business Planning,Product Strategy,Naming,Branding,Visual Design,Website Design

High Performance Living

Equinox members are one of the most highly sought-after demographics in fitness. They possess a strong appetite for anything that supports them in achieving their goals. Looking for new ​“out of gym” business lines to cater to their members, Equinox approached VMG to develop the leading content platform for individuals living the ​“high performance lifestyle”.

This platform had to cut through the clutter of the current blogosphere / social media landscape and stand out as the absolute authority in all things fitness. We developed the strategy, brand name, Furthermore, and the brand platform, asking consumers to ​“Go Further, Do More”. VMG also designed a digital media platform which delivers premium lifestyle content daily while enabling sponsors to reach the targeted audience they desire most.