RXR Corporate Research,Brand Strategy,Messaging,Visual Design,Website Design,Technical Development

Building On A Mission

RXR is a titan in the real estate industry whose corporate activities range from property acquisition to community master planning. When they engaged VMG to create a global corporate website, we quickly realized the platform needed to be a dynamic and direct portal into and through the highly complex workings of the organization. Working closely with global leadership, VMG stewarded the strategic development and decision-making process through a large cohort of stakeholders, ensuring alignment at every turn. The outcome is a consensus on a brand platform that allows RXR to assert its leadership in market share, articulate its corporate responsibility and demonstrate its civic leadership at all touchpoints and throughout all projects. Their mission of ​“Doing Good and Doing Well Means Doing Better” has never been more apparent.