Sakara Life Strategy,Positioning,Branding,Packaging,Visual Design,Website Design,Technical Development,E-Commerce,Content Creation

Healthy Living, Without Compromise

The healthy meal delivery category has traditionally focused on quality and convenience all wrapped up in pastel du jour packaging. 

When launching Sakara Life, VMG focused on how to deliver a lifestyle brand that spoke directly to the targeted cosmopolitan consumer. By looking at how these people consume and their relationship to healthy food products, we devised the concept of the first fashion forward food brand. Healthy living is not binary, rather a lifestyle of balance where discipline and letting loose went hand in hand. We worked closely with the dynamic founders on a common goal: to ensure each creative asset could have been torn from the pages of Vogue. Deep saturated colors complimented by a strong editorial POV which set the standard for the category. Sakara quickly became the go to meal delivery option for the urban set on the go.